January 4th 2006 Haihaisoft announces Media DRM added Video Advertisement support. The new DRM Ads support enables users much watch Video Ads first, and then get a license silently to play the rest content without Ads.

The new Ads supported technology creates more opportunities for Ads and Video on Demand market. Video and Ads can be separated, and Content owners can easily switch video ads, and our statistics can calculate all the video Ads watched by users.