ESPN STAR Sports is a
50:50 joint venture between two of the world's leading cable and satellite
broadcasters, ESPN Inc. and STAR. Combining the strengths and resources of its
ultimate parent companies, Walt Disney (ESPN, Inc.) and News Corporation
Limited (STAR), ESS is Asia's definitive and complete sports provider.
ESS has thirteen networks spanning the region - ESPN Asia, ESPN India, ESPN
Taiwan, ESPN Singapore, ESPN Philippines, MBC-ESPN (Korea), ESPN Hong Kong,
STAR Sports Hong Kong, Xing Kong Sports, STAR Sports India, STAR Sports Taiwan,
STAR Sports S.E.A and STAR Sports Singapore. All eleven feeds are customised to
deliver the world's premier sports events which are in line with local audience
preferences. ESPN reaches over 110 million households while STAR Sports reaches
over 54 million households.
From basketball to badminton, soccer to swimming, ESPN STAR Sports brings its
viewing audience of predominantly affluent, educated viewers between the ages
of 15 and 54, the round-the-clock and round-the-globe sports entertainment they
ESPN STAR Sports uses Haihaisoft Media DRM enterprise version. The audiences
can watch ESPN programs via PC, PDA (Windows Pocket PC), Mobile (Windows
Mobile) for VOD or live broadcasting. The content is protected by Haihaisoft
Media DRM technology. After a simple and easy online registration process, the
user can order and watch the program.